Community Playbook

The Move Your Way® Community Playbook offers tips and resources to help community organizations implement the Move Your Way campaign at the local level. Use the playbook and Move Your Way campaign materials to help people in your community get more active!

In the playbook, you’ll find tips to help you:

  • Connect with local partners and find new ways to collaborate
  • Secure funding and leverage existing community resources
  • Engage with community members through events and social media activities
  • Evaluate your activities to improve future physical activity initiatives

Feel free to adapt your approach to match your organization’s needs and resources. Want to plan a big community launch event and organize committees to help you pull it off? Great! The playbook will guide you through it. Can’t commit to a full community launch right now? That’s okay — you can pick and choose the activities and resources that work for you.

Start by reading through the entire playbook once to get a preview of all the tips and resources. Then come back to specific sections when you need them. 

Community-based initiatives make a difference

Research shows that community-based physical activity initiatives can achieve longer-lasting behavior change than strategies that focus on individual behavior alone. Through cross-sector collaboration, communities can make it easier for people to be active where they live, learn, work, and play. That’s why the Office of Disease Prevention and Health Promotion (ODPHP) designed the Move Your Way campaign and playbook using a community-based prevention marketing framework.

Community-based prevention marketing uses principles of social marketing and community organizing to work with communities — not just in communities — to build effective public health initiatives.

In 2019, ODPHP launched the initial Move Your Way community pilot test in Southern Nevada and Jackson, Mississippi. This playbook incorporates successful strategies and lessons learned from the initial pilot communities, so you can build on their achievements.

Want to print the playbook?

The playbook includes both web content and downloadable resources. If you want to print a copy of the entire playbook, it’s a 2-step process:

Move Your Way® and the Move Your Way logo are registered service marks of the U.S. Department of Health and Human Services.