The Move Your Way® Community Playbook offers tips and resources to help community organizations implement the Move Your Way campaign at the local level. The Move Your Way campaign is the promotional campaign for the second edition of the Physical Activity Guidelines for Americans and can help people live healthier lives through increased physical activity.
This playbook is an implementation guide — which means it will help you plan for, conduct, and evaluate your organization’s physical activity efforts, like programs, activities, and events.
You can follow all the steps in the playbook to plan and run a communications campaign — which includes a series of activities and events and usually lasts for a set amount of time. Or you can pick and choose resources and tips that are most useful for your work — whether you’re planning an event, creating a new program, or expanding existing activities to promote physical activity in your community. Use the playbook and Move Your Way campaign materials to help people in your community get more active!
It’s a good idea to read through the entire playbook once to get a preview of all the tips and resources. Then use the table of contents to come back to specific sections when you need them.
Sign up for physical activity emails and follow us on Twitter @HealthGov and Facebook @HHSHealthGov for updates on campaign activities, including new materials and resources.
Phase 1: Planning and Strategy Development
- Get familiar with Move Your Way
- Check out Move Your Way pilot communities
- Set priorities, goals, and metrics
- Brainstorm implementation strategies
- Delegate key tasks
- Build your team
- Secure funding and volunteers
- Plan a launch event
Phase 2: Implementation and Evaluation
- Develop and disseminate materials
- Host community events
- Spread the word about your campaign
- Evaluate your challenges and successes
- Guiding Models of Move Your Way
- Campaign Implementation Tracker
- Intercept Interview Guide: How to Interview Event Attendees
- Tips for Developing a Campaign Budget
- Recruitment Email
- Campaign Launch Task List
- Tips for Coordinating Social Media Promotion
- Partnership Tip Sheets
- Sample Pitch Language
- Campaign Talking Points
Want to print the playbook?
The playbook includes both web content and downloadable PDFs. If you want to print a copy of the entire playbook (both the web content and the PDF resources), it’s a 2-step process:
Interested in customizing materials for your organization?
You can swap out photos or add your organization’s logo to Move Your Way materials through the CDC State and Community Health Media Center. If you have questions about using Move Your Way materials, want to create your own, or would like help implementing the campaign in your community, please contact us.
Move Your Way® and the Move Your Way logo are registered service marks of the U.S. Department of Health and Human Services.