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Want to print the playbook?

The playbook includes both web content and downloadable PDFs. If you want to print a copy of the entire playbook (both the web content and the PDF resources), it’s a 2-step process:

Guiding Models of Move Your Way

Check out this resource to better understand the theory and rationale behind the campaign.

Campaign Implementation Tracker

Use this tracker to help you evaluate your community campaign and keep track of key metrics  — like the number of materials you distribute and the reach of your social media posts. 

Intercept Interview Guide: How to Interview Event Attendees

Use this guide to gather feedback from attendees at your campaign events.

Tips for Developing a Campaign Budget

Use these tips and sample budget to help you decide how to use your campaign funds.

Recruitment Email

Copy and paste this sample email language and adapt it as needed to reach people who can help support your campaign.

Campaign Launch Task List

Use this checklist to guide priority tasks in the months before and after the campaign launch event.

Tips for Coordinating Social Media Promotion

Share these tips to help your internal team and external partners successfully use social media to promote your campaign.

Partnership Tip Sheets

Check out these tips on partnering effectively with community-based organizations, schools, and worksite wellness programs.

Sample Pitch Language

Use or adapt this sample language when you pitch your campaign to prospective donors, partners, and volunteers.

Campaign Talking Points

Share these talking points with anyone who speaks on behalf of your campaign — like guest speakers at events or team members who do media interviews.