National Nutrition Month Promo Kit

Overview

National Nutrition Month® is a nutrition education and information campaign sponsored each March by the Academy of Nutrition and Dietetics. National Nutrition Month® is the perfect time for both individuals and organizations to promote messages about healthy eating — and to align these messages with the 2015–2020 Dietary Guidelines for Americans.

This promo kit contains example website, social media, listserv, and newsletter content that can help you promote National Nutrition Month®, along with the recommendations in the current edition of the Dietary Guidelines. It specifically aims to encourage Americans to take time to enjoy food traditions and social experiences while also developing a mindful eating pattern.

Promo Kit Contents

Website Content

To help promote National Nutrition Month® and the 2015–2020 Dietary Guidelines for Americans, consider posting a short blurb on your websites. Sample web content is provided below.

Sample Web Content – Option A

March is National Nutrition Month®! To learn more about supporting healthy eating patterns check out the 2015–2020 Dietary Guidelines for Americans. These recommendations provide guidance on how to develop healthier eating patterns to help improve your health. Remember, small changes in your food and drink choices can make a big difference!

Sample Web Content – Option B

In honor of National Nutrition Month®, we challenge you to think about ways you can make healthier food and beverage choices easier for yourself and others. Try making small shifts like switching from white bread to whole wheat bread — or choosing seltzer water instead of soda with added sugar. For more ideas on how to make small shifts, check out the 2015–2020 Dietary Guidelines for Americans.

Sample Web Content – Option C

The 2015–2020 Dietary Guidelines for Americans is the nation's trusted resource for nutrition recommendations. This National Nutrition Month®, be sure to review the Dietary Guidelines for information on how Americans can adopt healthy eating patterns and make healthier food and beverage choices to improve wellbeing and help prevent disease.

Listserv Message

Use this sample listserv message to promote the 2015–2020 Dietary Guidelines for Americans during National Nutrition Month®.

Sample Listserv Message

Subject: Focus on Healthy Eating During National Nutrition Month®

Header: Learn How to Make Healthier Food and Drink Choices

March is National Nutrition Month® — a time to focus on making healthy food choices. The 2015–2020 Dietary Guidelines for Americans provides recommendations to help Americans adopt healthy eating patterns to improve their health and help prevent chronic disease.

The new Dietary Guidelines also offer suggestions for making small shifts in food and beverage choices to help healthy eating feel more manageable. Making small changes in food and beverage choices — over the course of a week, a day, or even a meal — can go a long way in helping Americans develop healthier eating patterns. For example, the benefits of shifting from white bread to whole wheat bread, or from soda to seltzer water, can really add up!

Learn more and review the detailed recommendations in the 2015–2020 Dietary Guidelines for Americans.

Newsletter Articles

If you send a regular newsletter to your members, community, constituents, students, or clients, consider including an article on the 2015–2020 Dietary Guidelines for Americans in honor of National Nutrition Month®.

Newsletter Drop-in Article – Option A

Making Healthier Food and Drink Choices

A look at U.S. Dietary Guidelines for Americans and National Nutrition Month®

National Nutrition Month® is a time to focus on making informed food choices and developing healthy eating and physical activity habits. Small changes to the way you eat can have big health benefits — helping to prevent health problems like heart disease, high blood pressure, and type-2 diabetes.

The 2015–2020 Dietary Guidelines for Americans, developed by the U.S. Department of Health & Human Services (HHS) and the U.S. Department of Agriculture (USDA), provides key recommendations to encourage healthy eating.

Healthy Eating Patterns

The Dietary Guidelines focuses on eating patterns — the combination of food and beverage choices over time. Healthy eating patterns include a variety of nutritious foods like vegetables, fruits, grains, low-fat and fat-free dairy, lean meats and other protein foods and oils. They limit saturated fats, added sugars, and sodium.

Small Changes Can Make a Big Difference

Making changes to eating patterns can be overwhelming. Small shifts in food choices — over the course of a week, a day, or even a meal — can make a big difference while helping change feel manageable. For example, the benefits of shifting from white bread to whole wheat bread, or from soda to seltzer water, can add up. Remember, every food and beverage choice is an opportunity to move toward a healthy eating pattern!

For More Information

Learn more and review the detailed recommendations in the 2015–2020 Dietary Guidelines for Americans.

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Newsletter Drop-in Article – Option B

Find a Healthy Eating Pattern that Works for You with the New Dietary Guidelines

March is National Nutrition Month®, so it’s a good time to reflect on how you’re eating — and how you could make some improvements. Rather than looking for answers in the latest fad diet, try improving your overall eating pattern with tips from the Dietary Guidelines.

In January 2016, the U.S. Department of Health & Human Services (HHS) and U.S. Department of Agriculture (USDA) released the 2015-2020 Dietary Guidelines for Americans, which provides recommendations to help Americans adopt healthier eating patterns. The Dietary Guidelines recognizes that healthy eating patterns are adaptable and can be tailored based on personal, cultural, and traditional preferences.

Healthy eating patterns include a variety of nutritious foods like vegetables, fruits, grains, low-fat and fat-free dairy, lean meats and other protein foods and oils. They limit saturated fats, added sugars, and sodium. The Guidelines provide 3 examples of healthy eating patterns:

  • Healthy U.S.- Style: Based on a 2,000-calorie diet, people following the Healthy U.S.-style eating pattern consume 2.5 cups of vegetables, 2 cups of fruit, 6 ounces of grain, 3 cups of dairy, and 5.5 ounces of protein each day.
  • Healthy Mediterranean: Compared with the Healthy U.S.-style eating pattern, the Healthy Mediterranean eating pattern includes more protein and fruits and less dairy. People following the Mediterranean pattern who consume 2,000 calories a day get 6.5 ounces of protein, 2.5 cups of fruit and 2 cups of dairy. The Mediterranean and U.S.-style patterns both suggest 2.5 cups of vegetables and 6 ounces of grain per day.
  • Healthy Vegetarian: Compared to the Healthy U.S.-style eating pattern, the Healthy Vegetarian eating pattern includes more legumes (beans and peas), soy products, nuts and seeds, and whole grains. It contains no meats, poultry, or seafood, and only recommends 3.5 ounces a day of protein for a 2,000-calorie diet — which still meets the recommended daily amount.

For More Information

Learn more and review the detailed recommendations in the 2015–2020 Dietary Guidelines for Americans.

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Social Media Content

Facebook Posts

You can use the short blurbs below to post on your organization’s Facebook page during National Nutrition Month®.

General Information
  • For National Nutrition Month®, learn how to make healthier food and beverage choices to improve your health and help prevent health problems. The 2015–2020 Dietary Guidelines for Americans include recommendations for how to adopt healthier eating patterns. Learn more.
  • Interested in learning more about healthy eating during National Nutrition Month®? Look no further than the 2015–2020 Dietary Guidelines for Americans! Find recommendations for how to develop healthier eating patterns, suggestions for small, manageable dietary changes, and more. Check out the new Dietary Guidelines for Americans.
Specific Recommendations
  • March is National Nutrition Month®! Get on the road to better eating by making small changes in your food and beverage choices. Stick to fruits instead of fruit-filled snack bars, and choose drinks like water or seltzer instead of soda. Having a get together? Skip the chips and dip and serve hummus and carrots instead. These small changes can make a big difference! For more ideas on how to make small shifts, check out the 2015–2020 Dietary Guidelines for Americans.
  • National Nutrition Month® pop quiz: What’s the major source of added sugar in American diets? If you guessed beverages like soda, fruit drinks, and sweetened coffee and tea, you’re right! Other sources include snacks and sweets, like cookies, doughnuts, and cake. Read the new Dietary Guidelines for Americans to learn more.
  • Did you know that most of the sodium we eat in the United States comes from salts added during commercial food processing and preparation? Be sure to check the sodium amounts on the nutrition facts label — especially in processed foods like pizza, pasta dishes, sauces, and soups. Check out the new Dietary Guidelines for Americans to learn more.

Twitter

Twitter is an effective way to share information with a large audience in real time. With a 140-character limit, Twitter is particularly useful for sharing brief updates, announcements, and links to resources. For National Nutrition Month®, tweets can be used to:

  • Point your followers to the new Dietary Guidelines
  • Highlight important recommendations from the Dietary Guidelines
  • Offer tips for making healthier food and drink choices
  • Provide links to important resources
Hashtags

Using hashtags is an easy way to get messages seen and to track a conversation. Hashtags are brief topic indicators that are denoted with a “#” before a topic. Hashtags are also commonly used during large events as a way to organize the conversation. You can incorporate hashtags such as #DietaryGuidelines, #NationalNutritionMonth, and #NNM into your tweets.

Below are sample tweets that can be used to share information about National Nutrition Month® and the 2015–2020 Dietary Guidelines for Americans.

Sample Tweets
  • It’s #NationalNutritionMonth! Check out the #DietaryGuidelines to learn about healthy eating patterns: http://1.usa.gov/21N65zL
  • This #NationalNutritionMonth, use the new #DietaryGuidelines to make healthy food & drink choices: http://1.usa.gov/21N65zL
  • To eat healthy, try making small shifts in food & drink choices. See the #DietaryGuidelines to learn more: http://1.usa.gov/21oeIj4
  • New #DietaryGuidelines recommends limiting added sugars, sat fats, & sodium. Learn more: http://1.usa.gov/1XKHGre
  • For #NationalNutritionMonth, learn more about healthy eating in #DietaryGuidelines: http://1.usa.gov/21N65zL
  • This #NationalNutritionMonth, check out 3 examples of healthy eating patterns in the new #DietaryGuidelines: http://1.usa.gov/21N65zL
  • #DYK? Beverages like soda are the #1 source of added sugars in our diet? Check it out: http://1.usa.gov/1TGVmn8 #NNM
  • Get the skinny on #satfat for #NationalNutritionMonth! #DietaryGuidelines shows common sources of saturated fats: http://1.usa.gov/20tQyqc

Graphics

We encourage you to share interactive graphics from the 2015-2020 Dietary Guidelines for Americans on your website, blog, and social media channels. These graphics showcase key recommendations and messages in the new edition.

Check out interactive graphics from the 2015-2020 Dietary Guidelines.