Partner Promotion Toolkit

Sample Social Media Messages, Graphics, and GIFs

Use these sample messages and corresponding graphics and GIFs to reach adults, older adults, parents, and professionals. You can adapt these messages to align with different events, priorities, and National Health Observances.

Adult Audiences

Twitter Content for Adult Audiences

A group of women dancing happily together during a workout, and one of them says: "Forget the treadmill. I'd rather show off my dance moves." Lots of things count as exercise, and it all adds up. Find out what works for you.
What’s the best way to get active? Whatever gets you moving! Check out @HealthGov’s #PhysicalActivity resources and get ready to #MoveYourWay: https://bit.ly/2qzZlJq

Older woman jogging with a smile on her face, thinking: "You know what gets me moving? Knowing how good I'll feel when I'm done." Physical activity has many benefits, including: less stress, a better mood, and better sleep.
DYK? Physical activity can help you sleep better, focus better, and feel better! Learn more about the benefits with @HealthGov’s #MoveYourWay resources based on the Physical Activity Guidelines for Americans: https://bit.ly/2qzZlJq #PAGuidelines

Move Your Way Activity planner Twitter and Facebook content
Did you clean your house? Walk the dog? Work in the garden? That all counts as #PhysicalActivity! Use @HealthGov’s tool to build a weekly activity plan — chores included! https://bit.ly/2Ow7Dvh #MoveYourWay

Video links create a preview image on Twitter — no graphic needed!

No time to #GetActive? Multitask! Watch @HealthGov’s video to see how you can get active while you get things done: https://bit.ly/2PQyQhe #MoveYourWay
#ProTip: When you don’t feel like working out, try getting active with a friend! Check out this video from @HealthGov: https://bit.ly/2OwrHxM

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Facebook Content for Adult Audiences

Adults need a mix of physical activity to stay healthy, including at least 150 minutes per week of moderate-intensity aerobic activity and a muscle-strengthening activity at least 2 days a week.
Anyone can be active! No matter your age, size, or health status, you can find fun ways to get more physical activity. Learn more about the recommendations from the Physical Activity Guidelines for Americans with tools and resources from @HHSHealthGov — and start getting active today! https://bit.ly/2PdC2ns

Move Your Way Activity planner Twitter and Facebook content
Lots of things count as physical activity — even things you have to do anyway! Gardening, cleaning the house, and doing yardwork are all great ways to get moving. Find more ways to set weekly goals that meet the Physical Activity Guidelines for Americans: https://bit.ly/2Qlgamy
Want to get more physical activity? Making a plan is a great way to start. Check out the Move Your Way Activity Planner based on the Physical Activity Guidelines for Americans! Learn what kinds of activity you need to be healthy and choose activity options that work for you. Build your plan and start moving more today! https://bit.ly/2Qlgamy
Don’t have weights at home? No gym membership? Try filling empty milk jugs with water and lifting those instead. There are lots of ways to get active without breaking the bank! Find more tips to meet the Physical Activity Guidelines for Americans and build your weekly activity plan: https://bit.ly/2Qlgamy

Video links create a preview image on Facebook — no graphic needed!

Some mornings, you just don’t feel like working out. Here’s an idea: Try putting your sneakers right by your bed, so they’re the first thing you see. Check out @HHSHealthGov’s Move Your Way video for more tips to help you get moving: https://bit.ly/2JLPnNJ
Problem: No time for physical activity. Solution: Multitask! Gardening, cleaning the house, and running errands all count as physical activity. Watch @HHSHealthGov’s Move Your Way video to see how everyday chores can help you get active: https://bit.ly/2Pk01Bl

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Older Adult Audiences

Twitter Content for Older Adult Audiences

Older woman jogging with a smile on her face, thinking: "You know what gets me moving? Knowing how good I'll feel when I'm done." Physical activity has many benefits, including: less stress, a better mood, and better sleep.
Do you have a long-term health condition, like arthritis or diabetes? Physical activity can help you manage it. Learn more about the benefits of physical activity and the Physical Activity Guidelines for Americans from @HealthGov: https://bit.ly/2PdC2ns

Move Your Way Twitter content for older adults
As you get older, being active can help you keep doing the things you love. Learn how to #MoveYourWay with tools and resources from @HealthGov: https://bit.ly/2qzZlJq

Move Your Way Activity planner Twitter and Facebook content
#OlderAdults need regular physical activity to stay healthy! Use @HealthGov’s tool to find fun activities and build a personalized plan: https://bit.ly/2Ow7Dvh #MoveYourWay

Video links create a preview image on Twitter — no graphic needed!

#ProTip: Want to get more physical activity? Make a pledge! Watch @HealthGov’s video to see how sharing goals can help you #MoveYourWay: https://bit.ly/2RJ1u0Y

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Facebook Content for Older Adult Audiences

Older woman jogging with a smile on her face, thinking: "You know what gets me moving? Knowing how good I'll feel when I'm done." Physical activity has many benefits, including: less stress, a better mood, and better sleep.
Want to get more physical activity but not sure how to start? Try walking! Walking for just a few minutes a day can go a long way toward helping you stay healthy. Learn about how to meet the Physical Activity Guidelines for Americans and find more tips to help you get active: https://bit.ly/2PdC2ns

Move Your Way Twitter content for older adults
Do you have a long-term health condition, like arthritis or diabetes? Physical activity can help you manage it. Learn more about the benefits of physical activity and the Physical Activity Guidelines for Americans from @HHSHealthGov: https://bit.ly/2PdC2ns

Move Your Way Activity planner Twitter and Facebook content
Running around after the grandkids? That counts as physical activity! Lots of everyday things count, and it all adds up. Use the Move Your Way Activity Planner to find activities you love and build a weekly activity plan: https://bit.ly/2Qlgamy

Video links create a preview image on Facebook — no graphic needed!

If you want to start getting more physical activity, try sharing your goals on social media. Friends and family can cheer you on, and maybe they’ll want to get active with you! Watch @HHSHealthGov’s Move Your Way video and make your pledge today: https://bit.ly/2PN55h5

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Parent Audiences

Twitter Content for Parent Audiences

Move Your Way Twitter and Facebook content for parents: How much physical activity do kids and teens need?
Parents: Did you know? Kids and teens need at least 60 minutes of physical activity every day. Learn more about physical activity with @HealthGov’s #MoveYourWay resources based on the Physical Activity Guidelines for Americans: https://bit.ly/2qzZlJq #PAGuidelines

Move Your Way Facebook and Twitter content for parents
#Parents: When the whole family gets moving together, everyone gets the health benefits. Find physical activity resources for adults and kids from @HealthGov: https://bit.ly/2qzZlJq #MoveYourWay

Move Your Way Facebook and Twitter activity planner
#Parents: Find ways to help your kids get more active. Use @HealthGov’s tool to see how kids can fit more activity into busy days: https://bit.ly/2PfxVas #MoveYourWay

Physical activity provides kids with many benefits. A MYW character stands proud and smiling, with the following thought bubbles: Such energy! So self-confident! Amazing grades! Very relaxed!
#Parents: Did you know @HealthGov has #PhysicalActivity resources just for kids? Hang the kid-friendly #MoveYourWay fact sheet on the fridge to help motivate them to get more active: https://bit.ly/2IEHVqa

A MYW character asks: How much activity do I need? Kids and teens ages 6 to 17 need at least 60 minutes of activity each and every day.
Parents: Do your kids get enough #PhysicalActivity? Check out @HealthGov's interactive #MoveYourWay tool for tips to help your kids get moving: https://bit.ly/30Ag8w9

Video links create a preview image on Twitter — no graphic needed!

#Parents: Did you know that active chores count as physical activity? Watch @HealthGov’s video to see how your family can get active and get things done: https://bit.ly/2JMnODU #MoveYourWay
Kids watching too much TV? #ProTip: Get active during commercial breaks! Watch @HealthGov’s video: https://bit.ly/2F9MUOH #MoveYourWay
Kids stuck in the house? #ProTip: Have a dance party! Watch @HealthGov’s video for more tips to get your kids moving: https://bit.ly/2F5MgkX #MoveYourWay

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Facebook Content for Parent Audiences

Move Your Way Facebook and Twitter activity planner
Parents: Want your kids to be more active instead of being glued to their screens? Compromise! Look into active video games, like dancing or boxing games. And if you play along with them, you get the health benefits of physical activity, too. Check out the Move Your Way interactive infographic for parents and learn how your kids can get the recommended 60 minutes of activity a day: https://bit.ly/2qy6I3W
Parents: Want to help your kids get more physical activity? Try taking a walk together before or after dinner. Use the Move Your Way interactive infographic to find other ways to fit a little more activity into your family’s busy day: https://bit.ly/2qy6I3W

Physical activity provides kids with many benefits. A MYW character stands proud and smiling, with the following thought bubbles: Such energy! So self-confident! Amazing grades! Very relaxed!
Being active can help kids do better in school! Use the Move Your Way interactive tool to find ways to fit more physical activity into their day: https://bit.ly/30Ag8w9

A MYW character asks: How much activity do I need? Kids and teens ages 6 to 17 need at least 60 minutes of activity each and every day.
Parents: Show your kids the Move Your Way fact sheet! It has tips and information just for kids, to help them find physical activities they really enjoy. Check it out: https://bit.ly/2IEHVqa

Video links create a preview image on Facebook — no graphic needed!

Parents: Are your kids getting enough physical activity? They need at least 60 minutes every day. Watch @HHSHealthGov’s Move Your Way video for tips to help your kids get moving: https://bit.ly/2PHYzs6
Want to help your kids get more active? Tip: Race ‘em to the car or bus stop! Every little bit of activity counts, and it all adds up. Watch @HHSHealthGov’s video and share with the other parents in your life: https://bit.ly/2JLdCeV
Rainy day? Kids stuck inside? Sounds like the perfect time for a family dance party! Watch @HHSHealthGov’s Move Your Way video for more tips to help kids get active indoors: https://bit.ly/2OshIJO

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Professional Audiences

Twitter Content for Professional Audiences

MYW Twitter content for professionals
Want to help people in your community get active? Check out the #MoveYourWay campaign from @HealthGov. Find easy-to-use resources for kids, adults, and professionals based on the Physical Activity Guidelines: https://bit.ly/2FbNfQN #PAGuidelines
Anyone can be active! #MoveYourWay has safe, fun #PhysicalActivity suggestions for any age, health status, and activity level. Check out the full range of resources from @HealthGov: https://bit.ly/2FbNfQN
Public health professionals: Share #MoveYourWay resources from @HealthGov to help spread the word about the Physical Activity Guidelines for Americans: https://bit.ly/2FbNfQN #PAGuidelines
Work, family responsibilities, bad weather — lots of things can get in the way of #PhysicalActivity. Share @HealthGov’s #MoveYourWay resources to help people overcome these common barriers: https://bit.ly/2FbNfQN

MYW Twitter content for professionals
Providers: It can be challenging to talk to patients about #PhysicalActivity. Use @HealthGov’s #MoveYourWay campaign resources to help your patients get more active: https://bit.ly/2FbNfQN
Providers: When a patient has a chronic condition, try making physical activity part of the prescription. Find tips to help patients #GetActive: https://bit.ly/2FbNfQN #MoveYourWay
Providers: Display @HealthGov’s #MoveYourWay posters in your office to help inspire your patients to get active: https://bit.ly/2PNRSVe
Providers: @HealthGov’s #MoveYourWay fact sheets make it easy to share recommendations from the Physical Activity Guidelines with your patients. Get fact sheets to print and share: https://bit.ly/2OsFm8R #PAGuidelines
Providers: Want to talk to your patients about #PhysicalActivity? @HealthGov’s Health Care Provider Fact Sheet has tips to help you start the conversation. Check out all the #MoveYourWay fact sheets for providers and patients: https://bit.ly/2OsFm8R

Move Your Way Activity planner Twitter and Facebook content
Providers: Want to help your patients get more active? Share @HealthGov’s interactive tool to help them build a weekly activity plan: https://bit.ly/2Ow7Dvh #MoveYourWay
When people want to get more #PhysicalActivity, it helps to make a plan. Share @HealthGov’s interactive tool to help people set weekly activity goals: https://bit.ly/2Ow7Dvh #MoveYourWay

Move Your Way Facebook and Twitter activity planner
Kids need at least 60 minutes of #PhysicalActivity a day. Share @HealthGov’s tool to help parents fit more activity into their kids’ busy days: https://bit.ly/2PfxVas #MoveYourWay

Video links create a preview image on Twitter — no graphic needed!

Share the #MoveYourWay videos from @HealthGov to help people in your community get more #PhysicalActivity. The videos offer tips and life hacks to help people find activities that work for them: https://bit.ly/2STIPkw
Adults need at least 150 minutes of physical activity each week. But some activity is always better than none! Share @HealthGov’s #MoveYourWay video to help people get motivated to get more #PhysicalActivity: https://bit.ly/2qyyWvF
Everyday chores like cleaning the house and running errands are a great way for busy people to get more #PhysicalActivity. Share @HealthGov’s video to help people multitask on busy days: https://bit.ly/2Pk01Bl
School, work, and screen time can make it hard for kids to get enough #PhysicalActivity. Share @HealthGov’s video to help families get active together: https://bit.ly/2zzDC8y #MoveYourWay
Bad weather can be a big obstacle to #PhysicalActivity, especially for kids. Share @HealthGov’s video to show parents how kids can get active when they’re stuck indoors: https://bit.ly/2F5MgkX #MoveYourWay

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Twitter Content for Teacher Audiences
Physical activity provides kids with many benefits. A MYW character stands proud and smiling, with the following thought bubbles: Such energy! So self-confident! Amazing grades! Very relaxed!
Calling all teachers. Use @HealthGov's kid-friendly #MoveYourWay fact sheet to help your students learn about #PhysicalActivity this school year: https://bit.ly/2IEHVqa

A MYW character asks: How much activity do I need? Kids and teens ages 6 to 17 need at least 60 minutes of activity each and every day.
Teachers: Hang @HealthGov's #MoveYourWay poster in your classroom to help your students learn how much #PhysicalActivity they need: https://bit.ly/2LvxALT

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Tips for Promoting Move Your Way on Social Media

Use these tips whenever you post about Move Your Way on social media:

  • Always include one of the Move Your Way graphics, GIFs, or videos from this page to increase engagement — no special permission needed
  • Download graphics and GIFs to attach to your Twitter and Facebook posts
  • Use the video links to create a video preview — no graphic needed
  • On Twitter, always include the #MoveYourWay hashtag and tag @HealthGov to increase impressions
  • Adapt messages as needed to align with your organization’s priorities

To help your messages reach more people, use additional hashtags to mention relevant National Health Observances (NHOs). Check the NHO sponsor organization’s website, promotion toolkit, or Twitter account to find the official hashtag.

Find a complete list of NHOs, including some that are a natural fit for Move Your Way messages:

  • American Diabetes Month in November
  • Healthy Aging Month in September
  • National Physical Fitness and Sports Month in May
  • National Childhood Obesity Awareness Month in September

Move Your Way messages also pair well with holiday posts. Try mentioning:

  • Family activities for Thanksgiving and Christmas
  • Resolutions to get more physical activity in the New Year

Check out these example tweets to see how Move Your Way can tie in with NHOs and holidays:

Physical activity can help prevent type 2 diabetes. Watch @HealthGov’s #MoveYourWay video for tips on getting active as a family: https://bit.ly/2zzDC8y #DiabetesMonth
This year, make a #NewYearsResolution to get active! Use @HealthGov’s #MoveYourWay interactive tool to set personalized weekly activity goals: https://bit.ly/2Ow7Dvh

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Sample Newsletter Copy

Use or adapt this content to spread the word about the Move Your Way campaign in your newsletter or blog.

Subject: Promote Physical Activity with the Move Your Way Campaign

Body: With all the fitness fads and conflicting health advice flooding our news feeds, it can be hard to catch people’s attention with the physical activity messages that matter. The Move Your Way campaign can help.

ODPHP developed the Move Your Way campaign to share key recommendations from the second edition of the Physical Activity Guidelines for Americans, released in November 2018. Rather than a one-size-fits-all approach, Move Your Way emphasizes personalized, practical strategies that people can use to fit more activity into their busy lives, while clearly communicating the amount and types of physical activity Americans need to stay healthy.

And you can help spread the word! The Move Your Way campaign has resources for health professionals, organizations, and communities to reach adults, parents, kids, and older adults. Use our fact sheets, posters, videos, and interactive tools in English and Spanish to motivate people to be more active and start feeling the benefits of physical activity today.

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Move Your Way Pledge Sheet

Use this pledge sheet to help promote Move Your Way in your community.

You can print out the pledge sheet to share at schools, workplaces, or community events. Ask people to write down how they plan to get active this week — then display all the completed pledge sheets. You can also ask people to take a selfie with their pledge sheets to share on social media with the hashtag #MoveYourWay!

Download the Move Your Way pledge sheet [PDF - 800.3 KB]

Spanish: Move Your Way pledge sheet [PDF - 718.3 KB]

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The Move Your Way icon is a service mark of the U.S. Department of Health and Human Services.