Before users can read your web content, they need to find it. Construct simple and consistent navigation that uses familiar terms, and organize your content in a way that makes sense to your users. Give your users options, like search- and topic-based browsing, so they can navigate your site on any device in the way that’s easiest for them.
When your site is organized well, users can quickly and easily find the information they’re looking for—and they’re less likely to get frustrated and give up altogether.
In the next section, we discuss strategies for engaging your users with multimedia and interactive content.