Health Literacy Online Strategies Checklist
The information in this guide is designed to help you create user-friendly health websites and digital health tools. Below is a printable checklist of the strategies outlined in Health Literacy Online.
Write Actionable Content
- Identify user motivations and goals.
- Put the most important information first.30
- Describe the health behavior—just the basics.
- Stay positive. Include the benefits of taking action.
- Provide specific action steps.
- Write in plain language.
- Check content for accuracy.
Display Content Clearly on the Page
- Limit paragraph size. Use bullets and short lists.
- Use meaningful headings.
- Use a readable font that’s at least 16 pixels.
- Use white space and avoid clutter.
- Keep the most important content above the fold—even on mobile.24,30
- Use links effectively.
- Use color or underline to identify links.
- Use images that help people learn.
- Use appropriate contrast.
- Make web content printer friendly.
- Make your site accessible to people with disabilities.
- Make websites responsive.
- Design mobile content to meet mobile users’ needs.
Organize Content and Simplify Navigation
- Create a simple and engaging homepage.
- Label and organize content with your users in mind.
- Create linear information paths.
- Give buttons meaningful labels.
- Make clickable elements recognizable.
- Make sure the browser “Back” button works.
- Provide easy access to home and menu pages.
- Give users options to browse.
- Include a simple search function.
- Display search results clearly.
- Share information through multimedia.
- Design intuitive interactive graphics and tools.
- Provide tailored information.
- Create user-friendly forms and quizzes.
- Consider social media sharing options.
Test Your Site with Users with Limited Literacy Skills
- Recruit users with limited literacy skills—and limited health literacy skills.
- Identify and eliminate logistical barriers to participation.
- Create plain language testing materials.
- Test whether your content is understandable and actionable.
- Use moderators who have experience with users with limited literacy skills.
- Pretest your moderator’s guide.
- Use multiple strategies to make sure participants understand what you want them to do.
- Test on mobile.