Interactive and multimedia elements—like video, audio, graphics, and tailored information based on personal data—can help users actively engage with your content.
Design an easy and intuitive interface for forms, quizzes, graphics, and other multimedia content, and make it convenient for users to print your content or share it on social media. When your users feel connected to your content, they’re more likely to take action and change their behavior.
Always test interactive features with users to make sure they’re intuitive. In the next section, we’ll discuss best practices for including users with limited literacy skills in research and testing activities.