It’s critical that we understand and anticipate the online behavior of users with limited literacy skills—including what kind of devices they’re using to view web content. Even users with high literacy skills may find reading and using the web more difficult when they are sick, stressed, or tired. Designing websites with these behaviors in mind will make the web a better place for all of us.23
On the journey to better user experience, simplifying content is a logical place to start.
In the next section, we cover the basics of writing actionable, engaging plain language content for the web.