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Write Actionable Content


On the web, and especially on mobile devices, users want to find the information they need as quickly as possible. Regardless of your audience’s literacy level, keep your content short and to the point, and write in plain language.

But plain language isn’t enough—if you want your users to change their behavior, write health content that’s actionable and engaging. When you give your users clear action steps—and motivate them with engaging content like interactive tools and checklists—they’re more likely to follow through.

In the next section, we discuss best practices for design and layout to make your content easier to read and give it an approachable, inviting look.