To be successful, web content doesn’t just need to be well written—it needs to look easy to read. Thoughtful design and layout can help your readers focus on your content without feeling overwhelmed, confused, or distracted by how the information is presented.
Remember to think about all your users—including those on mobile and those with accessibility needs—when you’re designing your site. Make sure your content is accessible and easy to navigate, regardless of how it’s accessed.
In the next section, we discuss content organization and navigation—that is, making sure your users can easily get to the right page on your site to find the information they’re looking for.