ODPHP Launches the Take Good Care Campaign to Promote Preventive Health Care

We’re excited to announce the launch of Take Good Care, a consumer-facing campaign designed to encourage the use of clinical preventive services using ODPHP’s MyHealthfinder. The campaign focuses on Black and Hispanic women ages 45 to 54, who are often in a caregiving role and may be managing their family’s health care. Take Good Care is a call to action to encourage them to make their own health a priority — and to get important preventive services they may have delayed during the COVID-19 pandemic. 

Clinical preventive services, like screenings and vaccinations, are one of the most important tools we have to prevent health problems — or to stop them from getting worse. But 9 in 10 people in the United States aren’t getting all recommended preventive services, and the COVID-19 pandemic has only made this problem worse. 

Take Good Care aims to help close this gap by encouraging people to use the MyHealthfinder assessment tool, which offers recommendations for preventive services based on age, sex, and pregnancy status. MyHealthfinder also includes easy-to-understand information about the importance of clinical preventive services and other health topics. 

We hope you’ll join us in our effort to promote the Take Good Care campaign! Check out our promotional toolkit to find resources you can use to spread the word to your networks — including sample newsletter copy, ready-to-share social media posts and graphics, and more. You can also share the campaign landing page and other print materials with your partners who engage consumer audiences in their local community.

Thank you for helping us raise awareness about this important issue! Together, we can help people get the preventive care they need to stay healthy.

Categories: News & Announcements, Spotlight