This Free Life Campaign

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Non-Systematic Review

Source: Food and Drug Administration

Last Reviewed: March 2022

This Food and Drug Administration resource features a research-based campaign to prevent and reduce tobacco use among LGBTQI+ young adults who occasionally smoke cigarettes. The “This Free Life” campaign featured a research-based digital marketing strategy — including social media, influencer participation, video ads, and local events — to reach LGBTQI+ young adults.

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Suggested Citation


Food and Drug Administration. (2022). This Free Life Campaign. Retrieved from