Tobacco Use: Mass-Reach Health Communication Interventions

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Systematic Review

Source: The Guide to Community Preventive Services

Last Reviewed: April 2013

The Community Preventive Services Task Force (CPSTF) recommends mass-reach health communication interventions to reduce tobacco use, increase successful quit attempts and use of services like quitlines, and reduce new tobacco use in young people. Mass-reach health communication interventions aim to reach large audiences through TV and radio broadcasts, print media, out-of-home placements like billboards, and digital media. CPSTF looked at studies in which TV was the primary media channel. In addition, CPSTF found that mass-reach health communication interventions are cost-effective. 

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Guide to Community Preventive Services. (2013). Tobacco use and secondhand smoke exposure: mass-reach health communication interventions. Retrieved from