About this resource:
Source: The Guide to Community Preventive Services
Last Reviewed: April 2013
The Community Preventive Services Task Force (CPSTF) recommends mass-reach health communication interventions to reduce tobacco use, increase successful quit attempts and use of services like quitlines, and reduce new tobacco use in young people. Mass-reach health communication interventions aim to reach large audiences through TV and radio broadcasts, print media, out-of-home placements like billboards, and digital media. CPSTF looked at studies in which TV was the primary media channel. In addition, CPSTF found that mass-reach health communication interventions are cost-effective.
Objectives related to this resource (11)
Getting worse
Target met or exceeded
Target met or exceeded
Little or no detectable change
Little or no detectable change
Suggested Citation
Guide to Community Preventive Services. (2013). Tobacco use and secondhand smoke exposure: mass-reach health communication interventions. Retrieved from https://www.thecommunityguide.org/findings/tobacco-use-and-secondhand-smoke-exposure-mass-reach-health-communication-interventions
