About the National Data
Data Source: National Youth Tobacco Survey (NYTS), CDC/NCCDPHP
Baseline: 82.1 percent of students in grades 6 through 12 were exposed to tobacco product marketing over the internet, in newspapers or magazines, at the point of sale, or on TV or in movies in 2018
Target: 59.7 percent
Students in grades 6 through 12 are considered to be exposed to tobacco marketing in the media (over the Internet; in a newspaper or magazine; on TV or in movies) or at the point of sale (convenience store, supermarket, or gas station) if they report seeing ads or promotions for cigarettes or other tobacco products 'sometimes', 'most of the time' or 'always' in at least one source. Students are considered unexposed to tobacco marketing if they select "never" or "rarely" to each source (all four numerator questions). The denominator for each question excludes responses indicating non-use of each source ("I do not use the Internet," "I do not read newspapers or magazines," I never go to a convenience store, supermarket, or gas station," and "I do not watch TV or go to the movies"). Students who reported using at least one source are included in the denominator. Students who report non-use of all four sources are excluded from the denominator.
1. Because Healthy People 2030 objectives have a desired direction (e.g., increase or decrease), the confidence level of a one-sided prediction interval can be used as an indication of how likely a target will be to achieve based on the historical data and fitted trend.