Vaccination Programs: Client or Family Incentive Rewards

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Systematic Review

Source: The Guide to Community Preventive Services

Last Reviewed: May 2015

The Community Preventive Services Task Force (CPSTF) recommends using client or family incentive rewards to increase vaccination rates in children and adults. In these interventions, people may get rewards for: 

  • Keeping an appointment 
  • Getting a vaccine
  • Returning for a vaccination series
  • Bringing proof of vaccination

CPSTF noted that rewards may be monetary or non-monetary and that they’re usually small — like gift cards and baby products.

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Suggested Citation


Guide to Community Preventive Services. (2015). Vaccination Programs: Client or Family Incentive Rewards. Retrieved from