The Role of the Media in Promoting and Reducing Tobacco Use

About this resource:

HHS Non-systematic Review

Source: National Cancer Institute

Last Reviewed: June 2008

Workgroups: Tobacco Use Workgroup

This resource summarizes the scientific literature about the ways mass media both promotes and encourages a reduction in tobacco use. Specifically, it examines:

  • Strategies the tobacco industry uses for advertising
  • Portrayals of tobacco use in news and entertainment
  • Ways the media can support tobacco control
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Suggested Citation


National Cancer Institute. (2008). Tobacco Control Monograph No. 19: The role of the media in promoting and reducing tobacco use. Retrieved from