Restricting or Banning Alcohol Advertising to Reduce Alcohol Consumption in Adults and Adolescents

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Systematic Review

Source: The Cochrane Collaborative

Last Reviewed: November 2014

In this Cochrane systematic review, the Cochrane Collaborative found that there’s not enough evidence to determine whether banning alcohol advertising reduces drinking. The review included studies that assessed the effectiveness of restricting or banning alcohol advertising in any format — including print, TV, radio, the internet, billboards, social media, and product placement in movies. Researchers concluded that governments considering bans on alcohol advertising should implement them in a research environment first and then track the effects to build an evidence base.

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Suggested Citation


Siegfried, N., Pienaar, D.C., Ataguba, J.E., Volmink, J., Kredo, T., Jere, M. & Parry, C.D.H. (2014). Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents. Cochrane Database of Systematic Reviews, 2014 (11). DOI: 10.1002/14651858.CD010704.pub2.