U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion

Restricting or Banning Alcohol Advertising to Reduce Alcohol Consumption in Adults and Adolescents

About this resource:

Systematic Review

Source: The Cochrane Collaborative

Last Reviewed: November 2014

Workgroups: Substance Use Workgroup

In this Cochrane systematic review, the Cochrane Collaborative found that there’s not enough evidence to determine whether banning alcohol advertising reduces drinking. The review included studies that assessed the effectiveness of restricting or banning alcohol advertising in any format — including print, TV, radio, the internet, billboards, social media, and product placement in movies. Researchers concluded that governments considering bans on alcohol advertising should implement them in a research environment first and then track the effects to build an evidence base.

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Objectives related to this resource (2)

Reduce the proportion of people under 21 years who engaged in binge drinking in the past month — SU‑09
Little or no detectable change
Reduce the proportion of people aged 21 years and over who engaged in binge drinking in the past month — SU‑10
LHI label
Little or no detectable change

Suggested Citation

1.

Siegfried, N., Pienaar, D.C., Ataguba, J.E., Volmink, J., Kredo, T., Jere, M. & Parry, C.D.H. (2014). Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents. Cochrane Database of Systematic Reviews, 2014 (11). DOI: 10.1002/14651858.CD010704.pub2.