Motor Vehicle Injury – Alcohol-Impaired Driving: Mass Media Campaigns

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Systematic Review

Source: The Guide to Community Preventive Services

Last Reviewed: June 2002

The Community Preventive Services Task Force (CPSTF) recommends mass media campaigns to reduce drunk driving based on strong evidence of their effectiveness under certain conditions. These campaigns are designed to persuade people to either avoid drinking and driving or prevent others from doing so. CPSTF found that effective mass media campaigns were well planned and executed, got enough audience exposure, and happened along with other prevention activities. 

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Guide to Community Preventive Services. (2002). Motor vehicle injury — alcohol-impaired driving: Mass media campaigns. Retrieved from