About this resource:
Source: The Guide to Community Preventive Services
Last Reviewed: June 2002
The Community Preventive Services Task Force (CPSTF) recommends mass media campaigns to reduce drunk driving based on strong evidence of their effectiveness under certain conditions. These campaigns are designed to persuade people to either avoid drinking and driving or prevent others from doing so. CPSTF found that effective mass media campaigns were well planned and executed, got enough audience exposure, and happened along with other prevention activities.
Objectives related to this resource (1)
Guide to Community Preventive Services. (2002). Motor vehicle injury — alcohol-impaired driving: Mass media campaigns. Retrieved from https://www.thecommunityguide.org/findings/motor-vehicle-injury-alcohol-impaired-driving-mass-media-campaigns