Written by Colin Milner, Chief Executive Officer of the International Council on Active Aging® (ICAA)

When was the last time that an advertisement so compelled you that you stopped flipping pages or channels? That it engaged your full attention and “totally rocked your world”? That you read or watched it to the very end, then picked up your phone or went online to learn more?…

Written by the International Council on Active Aging

There is a growing sentiment in society today that age is just a number. As our expectations for growing old change, a new mantra is emerging to support this view: “Age be damned.”

At the root of this shift are the scientists who dissect every aspect of growing old—from the impact that lifestyle modifications have on disease management, to preventive strategies that help us age well.…