Given today’s societal awareness of obesity and, to lesser a degree, the related chronic diseases, my sense is that most fitness marketing focuses, implicitly or explicitly, on the physical health benefits of exercise. The work of behavior economists, however, suggests that humans are more attracted to short-term gains than long-term gains, which presents profound challenges for marketing the health benefits of exercise programs.…

This week, we examine some non-traditional motivators for increasing physical activity.  The following articles describe how physical activity may be used to fight the doldrums and spend quality time with one’s pet, respectively.


Phys Ed:  How little exercise can you get away with? (Source:  New York Times blog).  Despite the connotations of the title, this NYT blog post highlights the Physical Activity Guidelines for Americans and discusses the benefits of physical activity with regard to fighting “gloominess.”


Add some Woof!