By ACSM

Marketing: A Powerful Force

Families are inundated with powerful and noisy advertisements in the fields of health and fitness, many suggesting get-fit-quick products. Fitness and sports marketing may lead us to believe we can get six-pack abs through a new exercise device or that a certain pair of shoes will make us play like the pros… if only that were true!…

By ICAA

You have probably heard the saying, “A family that plays together, stays together.” If this saying is true, our goal must be to provide the environments and programs that support this intergenerational bonding activity. The question is, How do we, as providers of health and wellness services, achieve this goal?

This week we highlight some current news articles regarding physical activity as a family event.

Family Workouts Establish Bonds (source: Wisconsin Rapids Tribune) Article discusses the added benefit of relationship building that can come from participating in physical activity as a family.

Family Fitness Challenge: How to have a fun, active summer (source: USA Today) Article discusses ways for families to be active together this summer with six weekly activities.…

By YMCA

 A long time ago, I made a conscious decision to be more active and eat healthier over the holidays.  I understand that this is something that many people have trouble doing, but by making increased physical activity part of a holiday tradition, it can actually become something that the whole family looks forward to.…