By ICAA
One of the first things taught in marketing is that if you don’t know who your customer is, you will never achieve ultimate success. Keep this axiom in mind. It is probably the most important thing to take into account in the conceptual stage of building your physical activity marketing program.…
By YMCA
How might an average Boomer summarize his attitude towards starting a new physical activity program? I doubt you’d hear, “No pain, no gain,” but probably something more like, “My mind says GO, but my body says NO.” Much has been written about Boomers’ need for physical activity, but what can we – as health, wellness, and fitness professionals – do to make sure this age group actually meets the Physical Activity Guidelines for Americans recommendations?…
By IHRSA
Despite how the U.S. is aging, the pace at which Americans work and play is showing no sign of decelerating. Older Americans (i.e. Baby Boomers) are looking for ways to age well, and regular physical activity has an important role to play in this. As a result, health club programming for baby boomers—strength, balance and functional training—has ranked 2nd on the list of IHRSA’s Top Fitness Trends for 2012.…
By ACSM
How do you get people to do what’s good for them? Parents of young children may wrestle with getting them to eat vegetables or write thank-you cards for holiday gifts. (Some of us struggle with such things well into adulthood, hence our recurring New Year’s resolutions.) Motivating people of every age to be physically active is an ongoing challenge, despite the familiar and well-documented benefits.…