Written by Colin Milner, CEO, International Council on Active Aging

It has been a year of milestones for America‚Äôs aging services. In 2015, we have seen the reauthorization of the Older Americans Act, the 50th anniversary of Medicare, the 80thanniversary of Social Security, and a White House Conference on Aging (WHCOA) that fully embraced healthy aging as a pillar.…

Post by IHRSA

Last month, we noted in this space that only 1 in 5 Americans self-reported enough physical activity to meet the Physical Activity Guidelines. And given the optimistic leanings of most self-reporting, we might assume the number is much lower. Even our kids, who seem born wired to run and play, are predominantly sedentary.…

By ACSM

Marketing: A Powerful Force

Families are inundated with powerful and noisy advertisements in the fields of health and fitness, many suggesting get-fit-quick products. Fitness and sports marketing may lead us to believe we can get six-pack abs through a new exercise device or that a certain pair of shoes will make us play like the pros… if only that were true!…