By ACSM

Generous partners sometimes underwrite sophisticated marketing campaigns, reaching target audiences with carefully honed messages about health and wellness. But without such resources, proponents of physical activity must find other ways of getting the point across. This is the intersection of advocacy, strategy and ingenuity.

The American College of Sports Medicine (ACSM) uses a special-event strategy that I’ll paraphrase as “taking the show to the audience.” The idea, in short, is to piggyback on a gathering that is already being planned and promoted in its own right.…

This week, we discuss efforts to increase physical activity among youth via private partnerships, state funding opportunities, and federal legislation:

American Heart Association and Nintendo Join Forces to Promote Healthy Living Through Active-Play Video Games (Source:  Businesswire.com)  Concern over children’s health spurs non-traditional partnership between AHA and Nintendo.

Pennsylvania Announces Active Schools Grant Program in Elementary Schools for 2010-11 School Year  (Source:  PRNewswire.com)  Grants assist schools in providing 30 minutes/day of physical activity for students.…

By DoD DeCA

With May being National Physical Fitness Month the military community is holding its first Family Fun Fitness Festival. The Defense Commissary Agency has partnered with the exchanges and Morale, Welfare, and Recreation to offer customers savings, physical activity events, and health and wellness information. More than 180 installations worldwide have signed on to participate in commissary case lot sales, exchange sidewalk sales, morale, welfare, and recreation fitness events, healthy food demos, and  prize giveaways.…

By PCFSN

Credit: Steve Hillebrand/US Fish and Wildlife Service

With millions of acres of public lands and thousands of miles of rivers, Americans have access to an amazing outdoor “gym” in which they can pursue a variety of activities. Between the National Park Service  and the Forest Service alone, there are approximately 160,000 miles of trails, 58 national parks, and more than 14,000 recreational sites.…