By IHRSA

Our nation’s determined band of wellness revolutionaries has rallied around a wonderfully succinct and effective policy slogan: Make the Healthy Choice the Easy Choice.

 

In the context of promoting physical activity, the “easy choice” varies depending on the environment. At the workplace, for example, the “easy choice” might mean taking an authorized exercise break during the day, using a treadmill desk, or conducting walking meetings.…

By ICAA

Aging used to be simple: People were born, moved through childhood into adolescence and adulthood, through midlife into old age (if they lived that long), and then died. They often established a home, a family and a vocation, before retiring to live out their “declining” years. Today, with 30-plus years added to the life span, a new view of aging has emerged—one filled with anticipation and accomplishment.…

By NCPPA

It is easier in many ways to promote physical activities to middle-aged and older populations for a variety of reasons, but how well will they listen? If the messages are tailored precisely, they will listen very well, it turns out, despite the generation’s somewhat skeptical demeanor.

Many seniors are turning attention to themselves after raising their children.…

By ACSM

Marketing: A Powerful Force

Families are inundated with powerful and noisy advertisements in the fields of health and fitness, many suggesting get-fit-quick products. Fitness and sports marketing may lead us to believe we can get six-pack abs through a new exercise device or that a certain pair of shoes will make us play like the pros… if only that were true!…

By ICAA

You have probably heard the saying, “A family that plays together, stays together.” If this saying is true, our goal must be to provide the environments and programs that support this intergenerational bonding activity. The question is, How do we, as providers of health and wellness services, achieve this goal?

By IHRSA

Corporate America agrees that employee wellness programs are good for business. According to the 2011 Employee Benefits report by SHRM, 60% of firms surveyed currently offer some type of employee wellness programming. Fitness center reimbursements are offered by 30% of the organizations surveyed, while 24% provide an onsite fitness center.…

By ICAA

One of the first things taught in marketing is that if you don’t know who your customer is, you will never achieve ultimate success. Keep this axiom in mind. It is probably the most important thing to take into account in the conceptual stage of building your physical activity marketing program.…

By YMCA

How might an average Boomer summarize his attitude towards starting a new physical activity program? I doubt you’d hear, “No pain, no gain,” but probably something more like, “My mind says GO, but my body says NO.” Much has been written about Boomers’ need for physical activity, but what can we – as health, wellness, and fitness professionals – do to make sure this age group actually meets the Physical Activity Guidelines for Americans recommendations?…

By IHRSA

Despite how the U.S. is aging, the pace at which Americans work and play is showing no sign of decelerating. Older Americans (i.e. Baby Boomers) are looking for ways to age well, and regular physical activity has an important role to play in this. As a result, health club programming for baby boomers—strength, balance and functional training—has ranked 2nd on the list of IHRSA’s Top Fitness Trends for 2012.…

By ACSM

How do you get people to do what’s good for them? Parents of young children may wrestle with getting them to eat vegetables or write thank-you cards for holiday gifts. (Some of us struggle with such things well into adulthood, hence our recurring New Year’s resolutions.) Motivating people of every age to be physically active is an ongoing challenge, despite the familiar and well-documented benefits.…