Written by Colin Milner, CEO, International Council on Active Aging

In its World Report on Ageing and Health, the World Health Organization (WHO) “outlines a framework for action to foster Healthy Ageing built around the new concept of functional ability. Making these investments,” WHO says, “will have valuable social and economic returns, both in terms of health and wellbeing of older people and in enabling their on-going participation in society.”

Is improved function (physical, cognitive and social) now the Holy Grail for older adults?…

By ICAA

One of the first things taught in marketing is that if you don’t know who your customer is, you will never achieve ultimate success. Keep this axiom in mind. It is probably the most important thing to take into account in the conceptual stage of building your physical activity marketing program.…

By NCHPAD

“If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.” – Bruce Lee

As important as it is for health and fitness professionals to know what limitations an individual may have in terms of creating appropriate activities, especially for safety and medical considerations, it’s also important to consider what that individual CAN do, and what they can do in context with their environment.…