Written by Colin Milner, CEO, International Council on Active Aging

It has been a year of milestones for America’s aging services. In 2015, we have seen the reauthorization of the Older Americans Act, the 50th anniversary of Medicare, the 80thanniversary of Social Security, and a White House Conference on Aging (WHCOA) that fully embraced healthy aging as a pillar.…

By YMCA

How might an average Boomer summarize his attitude towards starting a new physical activity program? I doubt you’d hear, “No pain, no gain,” but probably something more like, “My mind says GO, but my body says NO.” Much has been written about Boomers’ need for physical activity, but what can we – as health, wellness, and fitness professionals – do to make sure this age group actually meets the Physical Activity Guidelines for Americans recommendations?…

By ACSM

How do you get people to do what’s good for them? Parents of young children may wrestle with getting them to eat vegetables or write thank-you cards for holiday gifts. (Some of us struggle with such things well into adulthood, hence our recurring New Year’s resolutions.) Motivating people of every age to be physically active is an ongoing challenge, despite the familiar and well-documented benefits.…

By IHRSA

I should start with a confession: my own personal understanding of the Baby Boomer generation is largely informed by television commercials.  Now, I know television is an astoundingly imperfect reflection of society in most respects, but I have to believe that the characteristics and motivations of Baby Boomers have been extremely well considered by marketers for over 50 years – it’s not a demographic that crept up on Madison Avenue  – and that research is painstakingly borne out by ad wizards. …