Be Active Your Way

The Be Active Your Way (BAYW) Blog is now archived. The BAYW Blog offered insights from health and physical activity professionals about translating the 2008 Physical Activity Guidelines for Americans into practice.

To get updates from ODPHP about physical activity news and events, follow the health.gov Blog.

By ACSM

Marketing: A Powerful Force

Families are inundated with powerful and noisy advertisements in the fields of health and fitness, many suggesting get-fit-quick products. Fitness and sports marketing may lead us to believe we can get six-pack abs through a new exercise device or that a certain pair of shoes will make us play like the pros… if only that were true!…

By ICAA

You have probably heard the saying, “A family that plays together, stays together.” If this saying is true, our goal must be to provide the environments and programs that support this intergenerational bonding activity. The question is, How do we, as providers of health and wellness services, achieve this goal?