Be Active Your Way

The Be Active Your Way Blog is the official blog of the Physical Activity Guidelines for Americans. Follow the blog for updates about the development of the second edition of the Guidelines and insights from health and physical activity professionals about translating the Guidelines into practice.

By ACSM

Marketing: A Powerful Force

Families are inundated with powerful and noisy advertisements in the fields of health and fitness, many suggesting get-fit-quick products. Fitness and sports marketing may lead us to believe we can get six-pack abs through a new exercise device or that a certain pair of shoes will make us play like the pros… if only that were true!…

By ICAA

You have probably heard the saying, “A family that plays together, stays together.” If this saying is true, our goal must be to provide the environments and programs that support this intergenerational bonding activity. The question is, How do we, as providers of health and wellness services, achieve this goal?