Be Active Your Way

The Be Active Your Way Blog is the official blog of the Physical Activity Guidelines for Americans. Follow the blog for updates about the development of the second edition of the Guidelines and insights from health and physical activity professionals about translating the Guidelines into practice.

By IHRSA

Given today’s societal awareness of obesity and, to lesser a degree, the related chronic diseases, my sense is that most fitness marketing focuses, implicitly or explicitly, on the physical health benefits of exercise. The work of behavior economists, however, suggests that humans are more attracted to short-term gains than long-term gains, which presents profound challenges for marketing the health benefits of exercise programs.…

By ACSM

Generous partners sometimes underwrite sophisticated marketing campaigns, reaching target audiences with carefully honed messages about health and wellness. But without such resources, proponents of physical activity must find other ways of getting the point across. This is the intersection of advocacy, strategy and ingenuity.

The American College of Sports Medicine (ACSM) uses a special-event strategy that I’ll paraphrase as “taking the show to the audience.” The idea, in short, is to piggyback on a gathering that is already being planned and promoted in its own right.…

By ICAA

The concept of active aging was adopted by the World Health Organization in the late 1990s. Today, active aging provides a conceptual framework for governments, communities and corporations to plan and implement multi-dimsensional strategies to improve the quality of life for older adults. Individuals can also improve their quality of life by being engaged in life as fully as possible throughout the life span.…

By NCPPA

It’s a wonderful time to be in the business of promoting physical activity. There aren’t many issues in the public policy arena that enjoy such a broad consensus of support across political, social, and cultural lines. Everyone agrees that physical activity is good, regular physical activity is better, and a physically active lifestyle is best!…

By IHRSA

The National Physical Activity Plan is a multi-sectoral blueprint for creating a more robust culture of physical activity. It’s appropriately aspirational, but grounded in practical objectives. Much like Healthy People 2020, it’s great strength is its ability to unite powerful forces of change around common goals.

But the magnitude of the project – creating a cultural shift of national proportions – can feel overwhelming.…

By ACSM

We who teach know that real education involves putting ideas into action. A science lesson hits home when textbook reactions are tested in the lab. Rote rules of grammar become the sinews of real writing. Similarly, we who advocate physical activity for health can do real and lasting good when we go beyond preaching healthy lifestyles to helping them become reality.…

As our traditional election month begins, we want to focus on government policies that promote physical activity. This month, our bloggers will start a conversation on Policy in Action. We are excited to hear what you have to say about policies promoting physical activity in your communities. As always, thanks for reading the PAG blog and joining the conversation.…

By NPAP

How do you measure something as far reaching as a national plan to get an entire population to be more physically active? Is the answer as simple as measuring physical activity across representative samples of the population to document how many Americans are or are not meeting federal Physical Activity Guidelines?…

This blog post has been contributed by Rails-to-Trails Conservancy

To health professionals, planners and transportation experts, active transportation (i.e. walking and biking as an alternative to car travel) is a no-brainer. Communities that facilitate non-motorized modes as safe and convenient options for getting from A to B simply function better. They have less pollution, their population is healthier, downtown business areas are more vibrant, and real estate values are stronger as their neighborhoods reflect what more Americans are demanding of their environments these days – diversity of transportation choices.…

By IHRSA

The National Physical Activity Plan is an ambitious, comprehensive, and vital blueprint for creating a more active culture. It embodies the principles and best ideas formulated by folks steeped in the urgent effort to increase physical activity among all Americans. Already it is having an impact.

But there is a significant barrier.…