Written by the Weight-control Information Network (WIN)

While spring is around the corner, it is never too early to think about the tips and tools that may help you eat better and move more during the warmer months. These resources may help:

Read about smart food and beverage choices for sports and exercise at the website of the Academy of Nutrition and Dietetics, sponsor of National Nutrition Month.…

Written by Colin Milner, Chief Executive Officer of the International Council on Active Aging (ICAA)

Advertisers in America spent $171 billion in 2013 to market their products and services. Of this amount, 95% was dedicated to building their brand and gaining the business of adults ages 35 years and younger, a number that remains unchanged since 2002.…

Written by Dr. David Geier, American Orthopaedic Society for Sports Medicine

Next week marks the five-year anniversary of the launch of the Let’s Move! campaign. This initiative, launched by First Lady Michelle Obama, aims to make children happier and healthier by reversing some dangerous trends in childhood obesity:

Childhood obesity rates have tripled over the last 30 years.…

Written by Colin Milner, Chief Executive Officer of the International Council on Active Aging® (ICAA)

(Didn’t catch part one? Read it here.)

How do you develop advertising messages that effectively penetrate the minds of 50-plus consumers? The answer is simple, start with a blank canvas and add one element at a time.…