Written by Dr. David Geier, American Orthopaedic Society for Sports Medicine

Now that school is out, kids have time to play and get exercise. Unfortunately, far too many children spend hours each day watching television and doing other activities in front of a screen rather than being physically active.

In a 2013 policy statement, the American Academy of Pediatrics’ Council on Communications and Media estimated that 8- to 10-year-olds spend about eight hours each day engaging in various forms of media.…

Written by the American Heart Association

The American Heart Association wants peopleto lace up and get moving in celebration of National Walking Day (April 1).

These days, we’re spending more time at workand sitting in front of a screen than ever before. We’re becoming less active,which can increase our risk of heart disease, stroke and other diseases.…

Written by Colin Milner, Chief Executive Officer of the International Council on Active Aging® (ICAA)

(Didn’t catch part one? Read it here.)

How do you develop advertising messages that effectively penetrate the minds of 50-plus consumers? The answer is simple, start with a blank canvas and add one element at a time.…

Written by Colin Milner, Chief Executive Officer of the International Council on Active Aging® (ICAA)

When was the last time that an advertisement so compelled you that you stopped flipping pages or channels? That it engaged your full attention and “totally rocked your world”? That you read or watched it to the very end, then picked up your phone or went online to learn more?…