TABLE OF CONTENTS

Foreword

Background and Overview

Purpose of the Workshop

Methods

Types of Evaluation

Keynote Address

The Role and Importance of Applied Evaluation Methods
for Health Risk Communication
Barry Johnson, Agency for Toxic Substances and Disease Registry

Presentation

Why Value Evaluation?
Ann Fisher, Pennsylvania State University

Case Study Profiles

The National Lead Information Center's Lead Poisoning Program:
An Evaluation of Public Service Announcement Impact
Janet Phoenix, National Safety Council

Communicating the NCI Mammography Screening Guidelines:
The Practicing Physician's Perspective
Ellen Eisner, National Cancer Institute

Heart Valve Patient Notification Program: Evaluation Techniques Used
Carol Vetter, Food and Drug Administration

Evaluation of Educational Materials for Farmworker Protection
John Leahy, Environmental Protection Agency

ATSDR Community Health Assessment Workshops:
Evaluation Strategies and Outcomes
Chris Brandt, Agency for Toxic Substances and Disease Registry

Selected References

Appendix 1: Participating Agencies and Organizations

Appendix 2: Evaluation Strategies

Appendix 3: Evaluation and Effective Risk Communication Workshop Proceedings

Appendix 4: Evaluation Action Plan