APPENDIX 2

Evaluation Strategies

Formative
How do specific tactics work?
  • Focus group
  • Observation studies
  • Survey/baseline
  • Pretesting
  • Tracking


Impact
Did behavior change/was goal met?
  • Survey (one time)
  • Observations
  • Tracking (multiple measure)


What Happened?
  • Tied to specific goals
  • Feeds into development of next steps


Intervention
  • Set specific goals
  • Strategies/tactics tied to goals


Intervention Seeks to Change:
Internal Variables
  • Cognitive
  • Attitudinal
  • Behavioral

Down arrow

In order to_____________________________

Intervention Seeks to Change:
External Variables
  • Legislative
  • Infrastructure / Environment
  • Institutions, Individuals, Social Networks

Down arrow

In order to_____________________________

Keep in Mind
  • Not always an either/or solution
  • Best programs integrate approaches / strategies



Risk Communication: Case Study

Low recycling rates
in a public area


Intervention

Introduce new, colorful signage and
increase number of recycling receptacles


Tasks:

What evaluation techniques would you use
to evaluate this intervention?


Choose the Best
Evaluation Strategy

______________________________
______________________________
______________________________
______________________________
______________________________


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