About This User's Guide

Your Role: The Critical Link to Reaching Our Audience

Section 1 is a description of toolkit items, identifying each and offering suggestions about how your organization can use these items for outreach.

Section 2 identifies the target audience.

Section 3 discusses simple messages to use when providing information about the Guidelines.

Section 4 outlines steps that your organization can take to promote the Guidelines locally. We offer creative ideas to help you build "buzz."

Section 5 outlines a broad range of promotional activities for those organizations that have a strong media relations program and can take full advantage of the items in the toolkit.